Product & collection strategy
Before sourcing or production, the range itself needs a plan. LMV Sourcing works with brand teams to define pricing and positioning, structure the collection into a coherent architecture of drops, calendar and categories, and ground it all in a clear read of competitors and trends.
What's included
- Product strategy definition (pricing, positioning, mix)
- Collection architecture (drops, calendar, categories)
- Competitor and trend analysis
- Assortment and range planning
A collection’s economics get decided before a single sample is cut. LMV Sourcing works with brand teams as a product strategy consultant, setting pricing and positioning, structuring the collection into a coherent architecture, and testing every decision against what the market and the factory floor will actually support.
Pricing, positioning and mix
Pricing starts from target margin and channel, not from a wish. LMV Sourcing works back from the competitive set and target customer to a price point the brand can hold at scale, then checks it against realistic cost and sourcing routes before it becomes a commitment. The result is a product mix that holds together, instead of a scattered range chasing every trend.
Collection architecture
Assortment planning turns a wish list into a producible collection: drop calendar, category balance, core versus fashion styles, and how many SKUs a range can carry without diluting either the story or the margin. Collection architecture done well makes every later decision (sourcing, sampling, production) easier, because the range already has a logic to it.
Grounded in the market
Strategy without a current read on competitors and trends drifts. LMV Sourcing brings a decade of hands-on product experience, including scaling a brand to 50M+ EUR, to keep positioning realistic and defensible rather than aspirational.
Strategy only holds up once it survives contact with a factory. Most brands pair this work with sourcing, design and production, or get in touch to talk through where the range needs attention first.
Questions
Do you work on strategy without also running sourcing and production?
Yes, though most clients bring LMV Sourcing in for both. A strategy that isn't grounded in what's actually sourceable and produceable rarely survives contact with a factory.
How is pricing and positioning approached?
Starting from target margin, competitive set and channel, working back to a cost and sourcing plan that makes the price point achievable without compromising quality.
Next service
Sourcing, design & production